Chivas Regal

Define your own tradition.

D&AD 2021 New Blood Awards Brief; designing fresh branding and package design for a new Chivas Regal blended scotch. Goals: Redefine luxury and tradition for a new generation of Scotch drinkers, paying homage to the roots of Chivas Regal and Scotch by using images of Aberdeen, Scotland, the birthplace of Chivas Regal. This branding aims to represent more diversity into Chivas Regal’s demographic and give younger brand audiences a modern luxury experience.