MOM WOW and The New Mom Kit

Being a mom is hard, you’re doing a great job.

MOM WOW was a conceptual branding idea born from my own motherhood experiences. There is so much info out there, so many products, advice, books, and groups meant to make motherhood easier, or more clear, or make sense. In truth motherhood, or parenthood, rarely makes ANY sense, from birth to…well ever. For the branding for this project, I wanted to keep things colorful and family friendly and a little but feminine, with guidelines that could easily stretch from the website to social media to advertising and beyond. In addition, I created The New Mom Kit, a booklet that was originally a concept for a baby shower gift set, designed to focus on Mom’s as they navigate their life after having a baby with a little humor and some helpful advice.